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Case Study · Release Pipeline Sprint

From manual releases to safe deployments in 8 days

How a UK SaaS team eliminated manual deploy steps, added CI quality gates, and cut deploy time from 45 minutes to 8 minutes.

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Client

UK SaaS team (anonymised)

Team size

6–20 engineers

Industry

B2B product

Package

Release Pipeline Sprint

Timeline

8 working days

The problem

  • Releases required manual steps on production servers — one missed step caused a two-hour outage
  • No automated tests in the deploy path — bugs reached production regularly
  • Rollback meant restoring from a backup, which took hours and required all hands
  • Engineers avoided releasing on Fridays; release days caused visible team stress

What we delivered

  • CI pipeline with tests, linting, dependency vulnerability scan, and Docker image build
  • Staging and production deploy workflows with automatic health checks and rollback triggers
  • 1-click rollback that takes under 5 minutes — tested and documented
  • Release checklist and full pipeline documentation handed off to the team

Results

Deploy time

45 min → 8 min

Failed deployments

~30% → <5%

Release frequency

Monthly → Weekly

How it worked

  • Understand — reviewed the existing deploy process and mapped every manual step and failure point
  • Define Done — agreed acceptance criteria: automated pipeline, working rollback, release checklist
  • Implement — PR-based delivery, clear daily updates, team reviewed every change
  • Handoff — docs, walkthrough session, access removed — team owns the pipeline

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